The
report by the research firm eMarketer said Facebook, which just rolled out
mobile ads for the first time this year, will likely overtake Twitter by 2013
but will not come close to matching Google.
The
report estimated Google will take in 2012 mobile ad revenues of $1.4 billion,
or more than half the total for the United States of $2.6 billion.
Internet
radio group Pandora is expected to be second with $226 million, followed by
Twitter with $129.7 million.
Facebook
was expected to see some $72.7 million from mobile ads, just behind Apple's $75
million, the survey indicates.
But
eMarketer forecast that Facebook will rise to number two in the US market by
2013 with $387 million in mobile ads and will take in $629 million by 2014.
Twitter
gets revenues from mobile through so-called "promoted tweets," which
make up a large portion of the group's revenues, eMarketer said.
Facebook
gets most of its revenue from its Marketplace advertising platform, mostly ads
that display on the right-hand side of Facebook's desktop experience, but not
mobile.
Facebook
recently began placing ads in the user's newsfeed, including on mobile devices.
Source: MSN.Com
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