Facebook
ramped up efforts Friday to get rid of "Likes" that aren't from
people genuinely interested in giving a virtual thumbs up to pages at the
world's leading social network.
"We
have recently increased our automated efforts to remove Likes on pages that may
have been gained by means that violate our Facebook terms" of service, the
Facebook security team said in a blog post.
"These
newly improved automated efforts will remove those Likes gained by malware,
compromised accounts, deceived users or purchased bulk Likes."
Facebook
has long given members the ability to endorse pages at the social network by
clicking on "Like" icons.
High
numbers of Likes can give "fan count" status to pages, particularly
those dedicated to brands.
"A
Like that doesn't come from someone truly interested in connecting with a page
benefits no one," Facebook said.
"This
improvement will allow pages to produce ever more relevant and interesting
content, and brands will see an increase in the true engagement around their
content."
Facebook
expected that less than one percent of the fan count on any given page would be
trimmed as a result of the crackdown on "suspicious Likes."
Source: MSN.Com
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